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Best Ecommerce for Authors
Introduction
WELCOME (8:33)
DEALS!
Business V author-selling-on-retailers mindset
What you can do with a store (3:05)
You are NOT your customer (8:32)
Books are simply products (5:44)
Ecommerce Business: YOU own the customer
Ecommerce Business: YOU own the customer (2:56)
Owning the Customer (12:03)
Customer Acquisition Cost (2:56)
Pricing
Pricing (2:36)
More on Pricing (1:53)
2 Bonus Videos on Pricing: Ecommerce V Retailer Thinking (14:10)
Average Order Value
Why Bundles are Important (7:23)
Low Ticket items and what to do
Branding
Branding Overview (14:08)
Product Pages
The 7 second rule (0:37)
Site Design: Above the Fold (2:59)
Web Compliance: Accessibility
WCAG Compliance: Accessibility
More on WCAG 2 Accessibility for your store (16:53)
SEO
Overview (3:17)
Introduction (8:22)
Keywords in SEO (16:15)
Importance of Fresh Content for SEO (13:22)
How to Submit Your Site to Google
The Customer
Customer Retention (15:47)
Customer Relationship (15:51)
Digital Customer Issues (10:41)
Dealing with Returns and Refunds (7:19)
How to handle Chargebacks (6:39)
Marketing
Audiences (9:48)
Free Marketing Strategies (3:25)
Selling ebooks
Selling EBOOKS
Bonus short video. Bundles V Box Sets (0:50)
Screenshare Ebook/Audiobook BUNDLES on Bookfunnel (1:59)
Selling Audiobooks
Step by step. Audiobooks and BookFunnel.
Overview: The Audiobook Industry (4:13)
BookFunnel Tutorial Preorders: Ebooks and Audiobooks (9:32)
REPEATED from Ebook module: Screenshare Ebook/Audiobook BUNDLES on Bookfunnel (1:59)
How to do a Soundcloud audio sample on your product page
How to insert a Google Drive Audio sample into product description
Selling Print Books
Some points to note (2:50)
Large Print and Dyslexia Friendly Books (10:18)
Optimising for Mobile
Optimising for Mobile (8:57)
Reviews
List of review apps per platform
Conversion Rate
Conversion Rate: Overview (11:15)
Conversion Rate (10:02)
Conversion Rate Optimisation (7:32)
Store Policies for Footer
Store Policies for Footer
Sample Terms and Conditions to copy and edit
Sample Privacy Policy to copy and edit
Sample Refund Policy to copy and edit
Sample Shipping Policy to copy and edit
Cookie Laws
Cookie buttons, banner, and policy (16:00)
Cookie Consent
Rxplanation of Ecommerce Email and SMS Marketing
Why Klaviyo is not like your old retailer newsletter provider (eg MailerLite, MailChimp) (5:32)
Why shouldn’t you import your current subscriber email list to Klaviyo? (7:09)
Introduction to Klaviyo Email and SMS Marketing
Why shouldn’t you import your current subscriber email list to Klaviyo?
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